Specialist in Subscription Transformation
As an experienced transformation leader, I help companies grow through subscription models. At Philips, I built the subscription portfolio from zero to €40 million annual revenue with over 500,000 subscribers. I now use this practical experience to help other companies optimize their subscription models.

Strategy & Implementation

• Guide technical implementation of Zuora and other subscription platforms (Stripe, Recurly, Togai) from strategy to execution

• Development of dynamic pricing models that connect with different market segments

• Creation of flexible bundles that attract new customer groups and better serve existing customers

• Automation of complete subscription management for a seamless customer experience

• Data-driven optimization for continuous improvement of conversion and retention

Proven Approach

• Rapid validation of new propositions

• Practical implementation roadmap

• Focus on measurable results

• Team guidance through transition

• Experience in both B2C and B2B subscription models

My broad experience across different sectors - from healthcare to energy - allows me to quickly adapt to various business contexts. My approach combines commercial success with operational excellence, ensuring your subscription transformation is not only ambitious but also realistic and achievable.