The subscription economy
Tien Tzuo of Zuora first coined the term "the subscription economy", over 10 years ago. The shift from transactional to circular relationships in global commerce underscores a move towards customer-centricity, outcome-oriented services, and continuous improvement.
The subscription economy is here to stay
The subscription economy is undeniably a fixture of the modern business landscape, with monetization being the key focus for start and scale-ups.
Bring it on.
Leverage my expertise in subscription commerce and as-a-service offerings to enter the market. I’m here to help you build the next-gen value proposition and experience.
I specialize in designing, developing, and scaling subscription-based offerings (As-a-Service) and delivering the supporting software infrastructure in energy, software and FMCG.
INSEAD: Profiting from the Subscription Economy
What Executives Need to Know
The Subscription Economy has been described by many as the next big business tsunami. Executives often ask how to make the best use of subscription-based business models, in start-ups and big corporations, and across industries, from entertainment and software to fashion and luxury goods, or industrial products.
What is needed for success?
Where to start?
How to scale up and grow?
In this session, we share best practices and discuss how companies can master their strategic subscription journey in both B2B and B2C markets, featuring Johan Trip of Philips.