As a business leader and innovator, I help organizations navigate complexity to unlock sustainable growth.

From Social Impact to Scale

My journey spans managing humanitarian aid in Myanmar to scaling Philips' subscription portfolio to €40M. This unique combination shapes how I approach business transformation.

Proven Impact

505,000+ subscribers connected to essential services

Global Perspective

From Myanmar refugees to European energy markets

Current focus

Pioneering the future of B2B subscriptions as Co-founder of Zaasly (ZUORA) and developing subscription infrastructure at Subscription Factory.

Areas of Expertise

  • Subscription Business Models

  • Digital Transformation

  • Energy Innovation

Work that matters

Philips Transformation

Led digital transformation from zero to 505,000 subscribers and €40M recurring revenue.

Humanitarian Impact

Managed €2.3M UNHCR/WFP programs as Financial Director in Myanmar.

Energy Innovation

Pioneered renewable energy solutions at Alliander, KPN, and Solarplaza.

The short version

Transformative leader with a proven track record of building subscription-based business models and scaling digital ventures. Currently pioneering the future of B2B subscriptions as Co-founder of Zaasly (ZUORA) and Director at Subscription Factory.

At Philips, drove the subscription portfolio from inception to €40M in recurring revenue and 505,000+ subscribers through an integrated eCommerce ecosystem. Previously led strategic initiatives at Alliander (ENTRNCE), developing innovative demand-response solutions for grid congestion challenges.

Extensive experience spans corporate innovation and international development, including managing €2.3M UNHCR/WFP programs as Financial Director for ZOA in Myanmar. This unique combination of commercial leadership and social impact work has shaped my approach to building sustainable, scalable business models.

Core Expertise

  • Building & scaling subscription businesses

  • Leading digital transformation initiatives

  • Developing high-performing teams

  • Navigating complex stakeholder environments

  • Energy market innovation

  • eCommerce solutions & integration

Technical Proficiency

Education

  • Master of Business Administration (MBA), University of Isabel I (2024)

  • The Challenge of Leadership, Rotterdam School of Management (2023)

  • Business Economics, Erasmus University Rotterdam (2000-2006)

Currently

Co-founder of Zaasly, Subscription and billing solutions for SME’s in Europe.

Involved with Subscription Factory to deliver scalable subscription infrastructure for the enterprise segment.

Boards of advisors at several start-ups in subscription commerce (Bikeflip, etc)

Drop me an e-mail if you want to accelerate subscription/billing infrastructure projects, grow your subscriber base or develop as-a-service offerings in the health, energy and FMCG sectors.

Download my curriculum vitae here or connect via LinkedIN.

#Zuora #Firmhouse #Zephr #Togai #Adyen #Stripe

What my clients are saying about me:

“It is with great pleasure that I recommend Johan Trip. His exceptional charm, sharp intellect, and remarkable speed make him invaluable.”

— Sivan Sidan (VP Hera Medical)

“Bringing in an entrepreneurial spirit, a willingness to take on every challenge, and strong organizational sensitivity, Johan was key in starting Subscription business models at Philips and turning it into a mature, global capability in record time.”

— Evie Schellekens (Vattenfall)

“IIt has been a pleasure working together with Johan on the EO Project, implementing an integrated Salesforce-Zuora solution. Johan managed to turn the final stage of the Project into a succesful Go-Live in close harmony with all parties involved!”

— Paul Vemer (MD PossibilIT)

“I worked together with Johan scaling up a new Direct to Consumer recurrent revenue Business Model (Subscription) at Philips. Thanks to his leadership in delivering the platform, business was able to grow from MVP to multi-million revenue in less than four years.

Johan combines technical understanding of complex corporate IT integrations with a strong business sense. He has a special set of soft skills which engages stakeholders at all levels.

Always focused and calm, he keeps a positive attitude even in the most challenging times and delivers solid results constantly. He adds great value to the Business.”

— Boris Romero (Philips)