Turn Complexity Into Growth
Ready to transform how your business creates and captures value? With 20 years of experience turning challenges into opportunities, I help ambitious organizations unlock their next phase of growth.
I combine strategic marketing expertise with deep technical knowledge. With nearly 20 years of experience across renewable energy, fintech, healthtech and consumer (FMCG) technology, I bring a unique perspective on building scalable businesses.
My career spans roles at industry giants such as KPN, Alliander, and Philips, complemented by partnerships with innovative disruptors including Hera Medical, ServiceHouse, 3Shape, and Subscription Factory.
Transform Your Business Model
Don't just adapt to the subscription economy - thrive in it. Together, we'll create subscription and monetization strategies that set you apart and drive sustainable growth.
Build for Scale
Create systems that grow with you. Drawing from experience with industry leaders like KPN, Alliander, and Philips, I help you build the infrastructure that supports both today's needs and tomorrow's ambitions.
Empower Your Team
Transform how your team thinks about growth. Through hands-on collaboration, we'll build the capabilities your organization needs to innovate and execute with confidence.
Why Work With Me?
Deep Tech + Business Know-How From strategic vision to technical implementation, I bridge the gap between what's possible and what's profitable.
Proven Track Record Successfully scaled subscription businesses from zero to millions in recurring revenue across multiple industries.
Practical Innovation No theoretical frameworks - just practical, proven approaches to unlocking growth.
Ready to Transform Your Growth Story?
Whether you're:
Looking to launch or scale a subscription offering
Seeking to unlock new revenue streams
Ready to build robust growth systems
Needing to align strategy with execution
Let's have a conversation about your next phase of growth.