Subscription Business Architect

I transform business uncertainty into predictable growth through subscription design

With 20+ years of expertise spanning subscription (as-a-service) models, energy, and digital innovation, I help ambitious organizations unlock sustainable growth.

Key Experience

  • Scaled Philips' subscription portfolio (D2C) from 0 to 505,000 subscribers.

  • Financial Director at World Food Program Myanmar.

  • Led digital innovation at KPN and Alliander.

My Approach

Complexity isn't a challenge to overcome—it's a competitive advantage when effectively managed. Through practical innovation and strategic insight, I help organizations build systems that deliver sustainable growth.

Strategic Transformation

Beyond incremental improvement, I architect complete subscription frameworks that change how your business relates to its customers and its future.

Technical Implementation

Having led major digital transformations at KPN and Alliander, I bridge the gap between strategic vision and technical reality.

Growth Engineering

I build the systems, metrics, and processes that turn subscription potential into compounding value.

Engagement Models

  • Breakthrough Propositions (design as-a-service offerings that break through)

  • Strategic Roadmaps (Craft strategies that drive growth)

  • Assessments and workshop (Grow capabilities that ensure your people and organisation will thrive)