Lead Through Complexity

Transform how your organisation navigates change by developing leadership that thrives in uncertainty.

With 20 years of experience turning challenges into opportunities, I help ambitious organizations unlock their next phase of growth.

I combine strategic marketing expertise with deep technical knowledge across renewable energy, fintech, healthtech, and consumer technology.

Key Experience

  • Scaled Philips subscription portfolio from 0 to 505,000 subscribers

  • Financial Director at World Food Program Myanmar

  • Led digital innovation at KPN and Alliander

My Approach

I believe complexity is not a problem to be solved, but a source of competitive advantage when properly navigated.

Through practical innovation and deep strategic insight, I help organizations build sustainable growth systems.

How I Can Help

Subscription Strategy

Transform your business model for the subscription economy. From strategy to execution, build recurring revenue streams that scale.

Past Success: €40M+ recurring revenue at Philips

Digital Innovation

Navigate digital transformation with confidence. Build the systems, teams, and capabilities needed for sustainable growth.

Experience: KPN, Alliander, ServiceHouse

Growth Advisory

Strategic guidance for your next phase of growth. Focus on practical solutions that create lasting value.

Expertise: B2B, SaaS, Energy, FMCG

Engagement Models

Strategic Advisory

Ongoing guidance and support for your leadership team

Project-Based

Focused intervention for specific (growth) initiatives