Subscriptions are just the beginning
I help forward-thinking companies build, nurture, and monetize direct digital relationships through subscription-based (as-a-service) models
With 20+ years of expertise spanning subscription (as-a-service) models, energy, and digital innovation, I help ambitious organizations unlock sustainable growth.
Key Experience
Scaled Philips' subscription portfolio (D2C) from 0 to 505,000 subscribers.
Financial Director at World Food Program Myanmar.
Led digital innovation at KPN and Alliander.
My Approach
Complexity isn't a challenge to overcome—it's a competitive advantage when effectively managed. Through practical innovation and strategic insight, I help organizations build systems that deliver sustainable growth.
How I Can Help
Subscription (As-a-Service) Strategy
Unlock growth through subscription innovation. I'll help you design, launch, and scale powerful subscription models that drive consistent, predictable revenue.
Proven Success: Built Philips' subscription business from scratch to €40M+ recurring revenue, serving 505,000+ subscribers.
Digital Innovation for Subscriptions
Accelerate digital transformation specifically tailored to subscription businesses. Create seamless customer experiences, optimize retention, and grow customer lifetime value.
Key Experience: KPN, Philips, Alliander
Subscription Growth Advisory
Get expert guidance focused on scaling your subscription business. From pricing strategy to retention tactics, we'll implement practical solutions to achieve measurable, lasting growth.
Specialties: B2B, SaaS, Energy, FMCG
Engagement Models
Breakthrough Propositions (design as-a-service offerings that break through)
Strategic Roadmaps (Craft strategies that drive growth)
Assessments and workshop (Grow capabilities that ensure your people and organisation will thrive)